The Chinese Tourist Market keeps getting displayed under the microscope
Tourist organisations are still looking at ways to reform the tightly controlled Chinese visitor market that is failing to deliver the benefits it should to the wider tourism market
Just under 200,000 Chinese visited New Zealand last year but many are on short trips added on to visits to Australia. These tightly controlled “shopping trips” were not benefiting New Zealand tourism operators or the visitors themselves. Most of the revenue is siphoned off before the visitor gets to New Zealand.
The visitor is told where they’re going, where they’re going to stay, how they’re going to be transported and where they’re going to shop. The agents that organise this totally control the visit.
Allthough these arrivals are good for visitor numbers ,it does nothing to allow the Chinese to experience New Zealanders .
At Eden Park Bed and Breakfast we see a small percentage to Chinese travellers and these are normally FIT from Hong Kong.
International Visitor Arrivals to 3rd Feb 2013
Total visitor arrivals are down 4.5% compared to the same four week period last year.
Ups: Japan 11%, USA 3%, Korea 1%,
Downs: UK -11%, Malaysia -57%, Germany -7%, China -16%, Singapore -6%, Canada -5%
At Eden Park Bed and Breakfast we are always monitoring our arrivals and maintain our own meter as to New Zealand’s Inbound Tourism Industry so, when I read that China is now our third-largest tourist market and just shy of the $568 million spent by visitors from the UK, I have to wonder where are they?
The reports say that China has surged ahead of the United States and is on the verge of becoming New Zealand’s second-biggest tourist market, according to the latest International Visitor Survey.
The Ministry of Business, Innovation and Employment’s survey showed tourism spending was $5.6 billion for the year ending June 2012. This was flat on the previous year’s total spend of $5.5 billion, despite visitor numbers having risen 5 per cent to 2.6 million. However, expenditure from Chinese visitors increased by 27 per cent to $522 million.
China had already overtaken Germany and the United States and will soon become our second-largest visitor market, behind Australia. The number of Australian visitors to New Zealand increased 6 per cent to 1.17 million but spending stayed flat at $1.6 billion. Each tourist spent an average of 19.4 days in the country, down from 20.1 days in the year ended June 2011.
Wish I could some of this bonanza at Eden Park Bed and Breakfast !
New Zealand is still feeling the pinch with low expenditure from visitors arriving in New Zealand.Although the numbers shows gains ,the traditional market that produces purchasing power is way down. The Chinese Tourism market is steady and a huge increase from Malaysia was unexpected. Unfortunately Japan,Canada,UK and Germany are all negative. At Eden Park Bed and Breakfast we are still steady but the full house sign is not as prevalent as previous seasons. The VFR component of the market is assisting in our neighborhood . Steady arrivals from our offshore suppliers.
Visitor Arrivals to 29 January 2012:
visitor arrivals are up by 1.6% compared to the same four week period last year.
Ups: Singapore 28%, China 63%, Australia 3%
Malaysia 104%, USA 3%
Downs: Japan -27%, Canada -9%, UK -13%,
Korea -12%, Germany -4%
The inbound travel market to New Zealand is still down. Even with the expected increase with the RWC we may be looking at lean arrivals for 2012. We are showing forward bookings for accommodation at Eden Park Bed and Breakfast but not the strength from last year. But we are still September and possibly the hype of RWC is putting travel plans aside till the finals..
International Visitor Arrivals:
Total visitor arrivals are down by 0.5% compared to the same four week period last year.
Ups: Australia 2%, Singapore 26%, China 17%, Germany 18%
Downs: UK -6%, USA -23%, Japan -13%,
Korea -9%, Canada -16%,